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Woodford.

I created this logo and website redesign as a tribute to my favorite bourbon brand, Woodford Reserve. The goal was to rebrand Woodford and create for them a new identity.

Branding  •  Logo Design  •  Website Design

I wanted to take Woodford Reserve in a completely new direction, transitioning from a mindset of stiff seriousness to youthfulness, whimsy, and togetherness. Through common phrases like "Can I get a Woodford on the rocks?" or "Woodford and Coke," the decision to drop Reserve off of the name stems from an unwritten, universal acknowledgment of Woodford Reserve as, simply, Woodford.

Check out more of my work!

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